MUOTO STUDIO — BRAND IDENTITY
A complete visual identity for a studio creating bespoke furniture and fitted interiors.
I developed MUOTO STUDIO from its name to its visual presence, designing the logo, visual identity, graphic materials and website.
THE NAME & THE IDEA
MUOTO — Finnish for form and shape.
MUOTO STUDIO creates bespoke furniture and fitted interiors, from kitchens and wardrobes to bathroom cabinetry. Each project is shaped around the space and the people who use it.
I chose the name to reflect this approach: giving form to individual needs through thoughtful design and craftsmanship.
The wordmark translates this idea into a shared geometry, using the circular form of the “o” as the starting point for its construction.
01 / CIRCULAR MODULE
02 / WORDMARK CONSTRUCTION
One circle. A shared geometry.
05 / COLOUR PALETTE
Black
#000000
White
#FFFFFF
Warm grey
#EEECE9
06 / TYPOGRAPHY
HELVETICA NEUE / LIGHT
Form follows everyday life.
HELVETICA NEUE / REGULAR
Form follows everyday life.
GAISYR / BOOK
Form follows everyday life.
GAISYR / LIGHT
Form follows everyday life.